In the fast-moving world of retail, pricing is one of the most powerful yet underused levers for growth. We recently partnered with a leading multi-brand retailer to solve a critical challenge: How can we price smarter—by store, product, and region—while keeping human judgment at the center of the process?
Improvement in key focus categories
Of pricing insights, with human review before going live
This transformation combined GenAI-driven intelligence with deep category understanding from the client's own teams—delivered over a focused 3-month engagement.
The client had data spread across ERP, POS, and markdown histories. We unified all relevant sources into a connected, traceable pricing layer.
With clean data in place, we deployed our Pricing Intelligence Agents with weekly working sessions for business context.
AI insights are only valuable if they lead to action. We built human-centered workflows to drive execution.
| Agent Type | Role |
|---|---|
| Data Integration Agent | Unified pricing, sales, competitor, and inventory data |
| Data Cleaning Agent | Flagged and resolved inconsistencies with expert input |
| Elasticity Agent | Modeled price responsiveness, validated with business judgment |
| Competitor Agent | Mined external data, filtered for quality by analysts |
| Simulation Agent | Powered scenario modeling for team-based decision making |
| Insight Agent | Delivered curated suggestions—never blindly executed |
These agents didn't replace pricing analysts—they augmented them, helping them work faster, with more precision and confidence.
Pricing teams gained a trusted decision support system, not just a black box
Analysts and category managers could focus on strategy, not data prep
Store- and region-level price decisions were more consistent, data-backed, and explainable
In pricing, context is everything—and that's where many AI systems fall short. At ZapSight, we don't just deliver models; we embed AI in a workflow where humans stay in control.
The result? Smarter pricing, stronger margins, and a more confident pricing team.
Bring intelligence (not just automation) into your pricing strategy with our human-centered AI approach.